Introducing the new Lee Modern Series for Men. Lee has researched on how to improve jeans for men and found that there is an unmet need of combining style and comfort. In talking with consumers, Lee has learned that fabrics with strech allow the wearer to experince more freedom of movement and therefore giving confidence. For Fall 2013, nearly all denim styles will feature strech fabric. Clean lines and sophistcated design aesthetics were balanced with hints of warm textures to create a new and impactful look.